Apparently Helly Hansen has been making products since 1877! But that had no bearing on my purchase of a new bag for my MacBook Air; I just thought it looked cool.
I found it yesterday in the Ikebukuro branch of the Tokyu Hands department store, and went back today to buy it after checking some other stores. I love the small red highlights on an otherwise black and white bag, but the main thing that sold me was the dedicated laptop pouch inside that *perfectly* fits my MBA in its sleeve.